Ros Heathcote

Founder & Managing Director


Ros started the company back in May 2015 after a chance meeting up until that point Ros had spent a decade working as a Business Consultant and Data Analyst for a number of global corporations. 


Ros' passion for food ran deep. With a background stretching 15 years in catering and hospitality, her dream of returning to the food industry laid dormant as she flew around the world in a suit (she never really wore a suit). 

In Ros' words the conception and development of the Borough Broth company has enabled her to follow her passion for cooking and design, whilst leveraging her background in analytics and project management to build a business she is proud to run and represent. 

Random Fact: With early dreams to become a Music Producer Ros completed her BA at Leeds College of Music.

Simon Green

Sales Administration Manager


Simon and Ros’s friendship goes back to their uni days, and now they have a great excuse for a daily chat, as Simon is also a vital part of the Borough Broth team. Based in sunny Suffolk, he works across customer service and logistics, making sure everyone gets their essential delivery of broth.

Interesting fact: Simon is a super-talented artist and producer. Creating music under many pseudonyms, he put his skills to great use when he ran a charitable record label, with all profits donated to Mind. Simon is also a customer-service extraordinaire and is at the end of almost every email. So, drop us a line if you ever fancy chatting tunes (or have a broth-related question, naturally)

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Lucy Rowlands

Head of Marketing 

Lucy joined the team in Summer 2020 and comes to us with a background in food and retail marketing from some of the high street’s most well-loved brands. With a fondness for good food, not-so-good wine, and the occasional cocktail, she loves flexing her creative muscles testing out new interesting recipes (with varying degrees of success).


Interesting fact: Lucy has a degree in Jewellery Design and so, when she can, enjoys spending time in the workshop playing with fire and hammering the odd bit of metal!

Jasmin Ayling

Head of Innovation


Jasmin has worked on industry-leading recipe innovation, menu strategy and branding for some of the most famous food brands in the UK, and counts becoming a quarter-finalist on MasterChef amongst her many impressive achievements. Recently, Jasmin has opened her own food concept, Rendang + Rice in London’s Camden, famous for its food markets, where she champions sustainable British beef using her family’s traditional Rendang curry recipe.  
Interesting fact: Not only can Jasmin speak Dutch and eat an entire block of cheese in one sitting, she is also the cover star (and contributing editor) of wagamama’s “feed your soul” cookbook. 

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